Privacy policy
Privacy Policy
This Privacy Policy describes how Bark & Brush (barkandbrush.com.au) collects, uses, and shares your personal information when you visit or make a purchase from our store.
Personal Information We Collect
When you visit our site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also collect information about the pages and products you view, what referred you to our site, and how you interact with it. We refer to this as "Device Information".
We collect Device Information using the following technologies:
- Cookies — data files placed on your device that often include an anonymous unique identifier. For more information, or to disable cookies, visit http://www.allaboutcookies.org
- Log files — track actions on the site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps
- Web beacons, tags, and pixels — electronic files used to record how you browse our site
When you make a purchase or attempt to make a purchase, we collect your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as "Order Information".
When you place an order and upload a photo of your pet, we also collect and temporarily store that photo for the sole purpose of generating your personalised portrait. We refer to this as "Upload Information".
When we refer to "Personal Information" in this policy, we mean Device Information, Order Information, and Upload Information collectively.
How We Use Your Personal Information
We use Order Information to fulfil orders placed through barkandbrush.com.au — including processing payments, arranging shipping, and providing invoices and order confirmations. We also use it to:
- Communicate with you about your order
- Screen orders for potential risk or fraud
- Send you information about our products or services where you have opted in
We use Upload Information (your pet photo) to generate your AI-created portrait. Your photo is processed through our portrait generation system and then reviewed by our team before printing. Your uploaded photo is not shared with third parties for marketing purposes and is not used beyond the fulfilment of your order.
We use Device Information to screen for fraud, improve and optimise our site, and assess the success of our marketing campaigns.
AI Portrait Generation
Bark & Brush uses AI image generation technology to create your personalised portrait. The photo you upload is used as the input for this process. By placing an order and uploading a photo, you consent to your image being used for AI portrait generation and human quality review as part of order fulfilment.
Sharing Your Personal Information
We share your Personal Information with trusted third parties as needed to operate our business:
- Shopify — powers our online store. See their privacy policy at https://www.shopify.com/legal/privacy
- Google Analytics — helps us understand how customers use our site. See Google's privacy policy at https://www.google.com/intl/en/policies/privacy. You can opt out at https://tools.google.com/dlpage/gaoptout
We may also share your Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.
Behavioural Advertising
We may use your Personal Information to provide targeted advertisements we believe may be of interest to you. You can opt out of targeted advertising via:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
You can also opt out via the Digital Advertising Alliance at http://optout.aboutads.info/
Do Not Track
We do not alter our data collection practices in response to Do Not Track signals from your browser.
Your Rights
If you are located in Australia, you have rights under the Australian Privacy Act 1988, including the right to access, correct, or request deletion of personal information we hold about you.
If you are a European resident, you have the right under GDPR to access, correct, update, or delete your personal information. Please note that your information may be transferred outside of Europe, including to Australia and the United States.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain your Order Information for as long as necessary to fulfil your order and comply with our legal obligations, unless you request deletion earlier. Uploaded pet photos are retained only for the duration required to fulfil your order.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and regulatory reasons. We encourage you to review this page periodically.
Our site is not intended for individuals under the age of 18.
Contact Us
For questions about this Privacy Policy, to access your information, or to make a complaint, please contact us at: